Privacy
Notice

Effective date: 1st June 2011
Last updated: 15th September 2026

Introduction

This privacy notice tells you how we collect and process your personal data through your use of our website www.insider-trends.com.

Insider Trends Limited is the data controller and we are responsible for your personal data (referred to as “we”, “us” or “our” in this privacy notice).

We may update this privacy policy from time to time. Any changes will be immediately posted on our website and we may notify you of significant changes by email. We recommend that you check this page regularly to ensure you are up to date with our latest policy.

  • Contact details
  • Lawful bases and your data protection rights
  • What personal data we collect and why, how we use it, and the legal basis we use to process it
    • What is personal data?
    • What personal data do we collect?
    • Where do we get personal data from?
    • How do we use personal data?
    • What are our lawful bases for data processing?
  • How long we keep information
  • Who we share information with
    • International transfers
  • Marketing communications
  • Third-party links
  • Cookies
  • How to complain

Contact details

Company name: Insider Trends Limited
Email address: data[at]insider-trends.com
Telephone: +44 (0)20 7183 3785
Postal address:
Insider Trends Ltd
Orion House
5 Upper St Martins Lane,
London WC2H 9EA
United Kingdom

Details of our EU Representative: Hampus Eckersten – hampus.eckersten[at]avensia.com

Lawful bases and your data protection rights

Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. You can find out more about lawful bases on the ICO’s website.

Which lawful basis we rely on may affect your data protection rights which are set out below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website.

To make a data protection rights request, please contact us:
Email address: data[at]insider-trends.com
Postal address: Insider Trends Ltd, Orion House, 5 Upper St Martins Lane, London, WC2H 9EA, United Kingdom

We aim to respond to requests within one month and without undue delay. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who does not have the right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

What personal data we collect and why, how we use it, and the legal basis we use to process it

What is personal data?

Personal data means any information capable of identifying an individual. It does not include anonymised data.

We will only use your personal data for a purpose it was collected for or a reasonably compatible purpose if necessary. For more information on this please email us at data[at]insider-trends.com. In case we need to use your details for an unrelated new purpose we will let you know and explain the legal grounds for processing.

What personal data do we collect?

Insider Trends collects personal information in order to conduct our business, to provide and market our services, and to meet our legal obligations.

You are under no obligation to provide us with your personal information; however, this may limit the ways in which we can interact with you, including providing you with our services.

We may process the following categories of personal data about you:

  • Personal identifiers and contacts (such as name, contact details, addresses, company/business name and job title)
  • Communication data (from website forms, emails, and social media)
  • Customer or client accounts and records
  • Usage data (including information about how you interact with and use our website and services)
  • Records of meetings and decisions
  • Photographs or video recordings (where relevant, such as for webinars)
  • Information relating to compliments or complaints
  • Marketing preferences and records of consent (where appropriate)

Sensitive Data and Automated Processing

We do not collect any Sensitive Data about you. Sensitive data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data.

We do not use automated processing in our business.

Testimonials

We display personal testimonials of past customers on our site, as well as other endorsements. With your consent, we may post your testimonial along with your name. If you wish to update or delete your testimonial, you can contact us at data [at] insider-trends.com

Where do we get personal data from?

Information provided to us directly

Most of the personal information we process is provided to us directly by you via:

  • Website contact forms
  • Social media
  • Email
  • Phone
  • In-person meetings
  • Business cards

This includes data about your preferences in receiving marketing from us and our third parties and your communication preferences.

Website usage

We may automatically collect certain data from you as you use our website by using cookies and similar technologies. This includes data about your use of our website and online services from our analytics tracking system.

Please see our cookie policy for more information.

Third parties

We may receive data from third parties such as:

  • Analytics providers (like Google)
  • Advertising networks (like Facebook)
  • Search information providers (like Google)
  • Providers of technical, payment and delivery services, such as data brokers or aggregators
  • Other suppliers, service providers, and project partners
  • Public authorities, regulators and law enforcement bodies

These third parties may be based outside the UK and/or the EU.

Publicly available sources

We may also receive data from publicly available sources, such as Companies House, based inside or outside the UK and/or the EU.

This includes media stories, online registers or directories, and websites as part of online research.

How do we use personal data?

We collect your data so that we can:

  • Provide our services and meet the requirements of our contracts
  • Maintain client accounts and records
  • Communicate with you (such as responding to enquiries)
  • Meet legal obligations (where relevant)
  • Send you our Substack newsletter (where you have subscribed)
  • Improve our products and services
  • Operate and improve our website, including testimonials
  • Market our services (where we have consent to or legitimate interest)
  • Undertake recruitment

What are our lawful bases for data processing?

Our lawful bases for collecting or using personal data include:

  • Consent – we have permission from you to collect and use personal data after we gave you all the relevant information
  • Contract – we have to collect or use the information so we can enter into or carry out a contract with you, and keep records of such transactions
  • Legal obligation – we have to collect or use your information so we can comply with the law
  • Recognised legitimate interests – for example, answering enquiries, administering our website, sharing personal information with a public authority or another organisation because they need it for their public tasks or official functions, or as part of recruitment

How long we keep information

We will only retain your personal data for as long as is necessary to fulfil the purposes we collected it for, including satisfying any legal, accounting, or reporting requirements.

When deciding what the correct time is to keep the data for we look at the amount of data, its nature and sensitivity, potential risk of harm from unauthorised use or disclosure, the processing purposes, and legal requirements.

For tax purposes, the law requires us to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they stop being customers.

Who we share information with

We may have to share your personal data with:

  • Other companies in our group who provide financial services to us.
  • Suppliers and service providers (such as IT and system administration services).
  • Financial or fraud investigation authorities
  • Relevant government bodies and regulatory authorities
  • External auditors or inspectors
  • Professional advisers (such as lawyers, bankers, consultants and insurers).
  • Organisations we’re legally obliged to share personal information with
  • Third parties to whom we sell, transfer, or merge parts of our business or our assets.

We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions.

International transfers

As an international business, we may need to transfer your personal data outside the UK to help us provide our services, meet legal and contractual requirements, and to use the services of third party partners, such as analytics providers (like Google).

If you are within the United Kingdom:

We are subject to the provisions of UK GDPR that protect your personal data. Where we transfer your data to third parties outside of the UK, we will ensure that certain safeguards are in place to ensure a similar degree of security for your personal data.

For example:

  • We may transfer your personal data to countries that the UK regulatory authorities have approved as providing an adequate level of protection for personal data; or
  • We may transfer your personal data to US-based providers that are part of the UK-US Data Bridge (the UK Extension to the EU-US Data Privacy Framework), as they have equivalent safeguards in place; or
  • Where we use certain service providers who are established outside of the UK, we may use specific contracts approved by the ICO (the International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses), or codes of conduct or certification mechanisms approved by the UK government, which give personal data the same protection it has in the UK.

If none of the above safeguards are available, we may request your explicit consent to the specific transfer. You will have the right to withdraw this consent at any time.

If you are within the EEA:

We are subject to the provisions of EU GDPR that protect your personal data. Where we transfer your data to third parties outside of the EEA, we will ensure that certain safeguards are in place to ensure a similar degree of security for your personal data.

For example:

  • We may transfer your personal data to countries that the European Commission has approved as providing an adequate level of protection for personal data; or
  • We may transfer your personal data to US-based providers that are part of the EU-US Data Privacy Framework, as they have equivalent safeguards in place; or
  • Where we use certain service providers who are established outside of the EEA, we may use specific contracts (the EU Standard Contractual Clauses adopted by the European Commission in June 2021), or codes of conduct or certification mechanisms approved by the European Commission, which give personal data the same protection it has in the EEA.

If none of the above safeguards is available, we may request your explicit consent to the specific transfer. You will have the right to withdraw this consent at any time.

Marketing communications

Our lawful ground of processing your personal data to send you marketing communications is either your consent or our legitimate interests (such as to grow our business). For example, we may send you relevant marketing communications if you are a past or current client, requested information about our services, or agreed to receive marketing communications.

We will get your express consent before we share your personal data with any third party for their own marketing purposes.

You can ask us to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by emailing us at data[at]insider-trends.com at any time.

If you opt out of receiving marketing communications, this opt-out does not apply to personal data provided as a result of other transactions, such as purchases, enquiries etc.

Third-party links

This website includes links to third-party websites. We do not control those third-party websites and are not responsible for the content of any linked site or their privacy policies.

Visiting third-party websites via links may allow third parties to collect or share data about you. Our privacy policy only applies to www.insider-trends.com, so if you click on a link to another website, you should read their privacy policy to understand what data they collect, use and why.

Social media widgets

Our website includes social media features, such as Substack sign-up widgets, as well as links to our social media sites. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly.

Social media features and widgets are either hosted by a third party or hosted directly on our website. These features are governed by the privacy policy of the company that provided it.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

Cookies

You can alter your cookie preferences at any time (eg accept or reject cookie categories, modify preferences, and withdraw consent) through our cookie banner.

Most browsers also have a setting that allows you to block cookies (even essential ones). However, if you use your browser settings to block essential cookies you may not be able to access all or parts of our site.

For more information about the cookies we use, please see our cookie policy.

How to complain

If you have any concerns about our use of your personal information, you can make a data protection complaint to us by:
Email: data[at]insider-trends.com
Post: Insider Trends Ltd, Orion House, 5 Upper St Martins Lane, London, WC2H 9EA, United Kingdom

We will acknowledge your complaint within 30 days of receiving it. We will investigate your complaint without undue delay, keep you informed of our progress, and communicate the outcome to you so you understand how we reached our conclusion.

If you are within the UK and are not satisfied with our response to your complaint, you have the right to complain to the ICO (Information Commissioner’s Office), which is the UK supervisory authority for data protection issues (www.ico.org.uk).

If you are within the EU and are not satisfied with our response to your complaint, you have the right to complain to the data protection authority of the country in which you are based.